Remembering Eugene Rimmel's Perfumed Valentines

Modern marketers might want to take notes.

An 1860s perfumed valentine by Eugene Rimmel. When delivered, it looked like bouquet of flowers. When opened, it became a fragrant fan.

After reading this, you may never buy a CVS Valentine’s Day card again.

London, 1870. It’s Valentine’s Day eve and there’s a line down the street outside Eugene Rimmel’s shop at 96 Strand. As reported in Penny Illustrated…